Data
Consumer interest in plant-based food and beverage shows no signs of slowing down. From flexitarian lifestyles to multicultural flavors, plant-based innovation continues. Snacking is embedded in consumers’ behavior and the pandemic increased snacking at home. According to NielsenIQa, 82% of consumers snack at home. Like other food and beverage categories, better-for-you plant-based snacks, healthy ingredients, and sustainable products are gaining momentum. According to Grand View Researchb, the global vegan snacks market reached $44.02 billion in 2022 and is expected to reach $80 billion by 2030 with a CAGR of 6.9%. Increased awareness of plant-based foods and changes in consumption habits are driving plant-based snack innovations that run the gamut from salty to sweet. From salty chips to fruits and nuts to indulgent treats, brands are developing better-for-you, plant-based snacks to meet the rising demand.
Consumers’ snacking behavior is evolving as individuals look for better-for-you products, many of which are plant-based and sustainable.
Trilogy Essential Ingredients offers a portfolio of vegan flavors designed specifically for plant-based products sure to satisfy consumers’ evolving habits. Request samples here.
Consumers enjoy traditional salty and savory snacks such as potato chips and popcorn. Mintel’sf data showed that 60% of snack consumers in the U.S. say they buy salty snacks as a treat. Like other food and beverage categories, consumers are looking for better-for-you snacks, and brands are responding with vegetable-based snacks and alternative preparation methods. New product launches from the snacks category featuring a plant-based claim grew +65% (Global, CAGR 2018-2020), according to Innova Market Insightsg. In addition, according to Innova Market Insightsh, 11% of new snacks introduced in 2022 held a vegan claim, compared to 6.7% the previous year.
According to Mintel’si research:
Snack bars are another common snack purchased. Mintel’sj data revealed that consumers are interested in more savory snack bar options.
Brands are formulating salty snacks with vegetables and legumes touting their nutritional value such as peas, chickpeas, beans, mushrooms, beets, and soy. As an alternative to fried snacks, brands are using healthier preparations such as baked and popped. Trilogy Essential Ingredients offers a wide variety of salty and savory flavors such as BBQ, Buffalo, Cheese, Dill Pickle, Jalapeno Cheddar Cheese, Nacho Cheese, Salt, and Sour Cream & Onion for many types of plant-based snacks. Request samples here.
Fruits and nuts are inherently healthy due to their nutritional value including vitamins, minerals, fiber, and protein. According to California’s Agricultural Statistics Review 2020-2021k, almonds are the number-one valued fruit or nut crop in California, totaling $5.6 billion in production value for 2020. There have been notable Increases in the production of pistachios (41%), almonds (22%), and walnuts (20%). Snack nuts accounted for $5.173 billion with a 1.2% increase in sales for the past 52 weeks ending on April 17, 2022, according to IRIl. This growth aligns with consumers’ interest in healthier snacks
According to Mintel’s i,m research:
Furthermore, fruit snacks increased +9% and nut snacks +7% in global launches in 2021 vs. 2020n. Snack brands are taking notice and creating fruit and nut snacks emphasizing the inherent nutritional benefits. Recognizing sustainability is important, some snack brands are using upcycled imperfect fruit and vegetables to make snacks. Trilogy Essential Ingredients has a portfolio of popular nut flavors such as Honey, Roasted, and Salted as well as emerging flavors such as BBQ, Buffalo Wing, Chili Pepper, Chipotle, and Sriracha. For fruit snack flavors, Trilogy offers classics like Apple, Banana, Citrus, Coconut, and Mango and sweet flavors such as Cinnamon and Maple. Request samples here.
In addition to salty and savory snacks, consumers enjoy sweet snacks such as cookies, brownies, and mini and bite-sized baked goods. According to NielsenIQa, 24% of consumers have a sweet snack to indulge. 41% of U.S. adults who have eaten any type of sweet baked goods usually eat them as an evening snack, according to Mintel o.
Mondelez’s researchd confirmed consumers have a sweet spot:
Trilogy Essential Ingredients is a resource for indulgent bakery flavors and chocolate flavors for snacks such as Caramel, Dark Chocolate, and Milk Chocolate. Request samples here.
There is not doubt that consumers love snacking. Whether it is salty or sweet, consumers are snacking on a variety of products including chips, snack bars, fruits, nuts, and sweets. Consciousness of their health, consumers are turning to plant-based snacks, which are better for them and better for the planet. Consumers acknowledge that their snack behavior is changing. According to Mondelezd, 76% of respondents say they eat different snacks today than they ate three years ago and 84% imagine there will be more snack options to choose from in the next three years. Flavor is a constant driver regardless of the snack application or base. Frito Lay’se research found that given the choice, 59% of consumers are selecting innovative flavor combinations including sweet and salty, spicy and sweet, and tangy and salty. Let Trilogy satiate consumers’ hunger for plant-based snacks with our collection of vegan flavors.
Sources:
a https://sweetsandsnacks.com/wordpress/wp-content/uploads/2022/06/5.25-Snack-new-black.pdf
e https://www.fritolay.com/2022-summer-snack-index
f Kaczorowski, Mikolaj, “A Year of Innovation in Salty Snacks & Fruit Mixes, 2022” 18, February 2022, Mintel
i Moore, Samantha “Cactus: The Next Generation Plant-Based Snack” 22, May 2022, Mintel
j Jarocka, Honorata, “Make Savoury Bars Relevant To Snack Consumers” 13, June 2022, Mintel
k https://www.cdfa.ca.gov/Statistics/PDFs/2021_Ag_Stats_Review.pdf
m Apostol, Stefania, “A Year of Innovation in Salty Snacks & Fruit Mixes, 2021” 19, February 2021, Mintel
n Ng, Jolene, “The Future of Salty Snacks 2022” 1, March 2022, Mintel
o Walji, Amrin, “A Year of Innovation in Cakes, Pastries and Sweet Goods, 2022” 26, July 2022, Mintel
p https://csnews.com/consumers-snacking-preferences-go-beyond-flavor